I picked up my first camera when I was 13 and have shot ever since. I've always enjoyed meeting people, asking questions, being nosey and a career in film has been the best way to do that. I've always loved being able to help out people and businesses that raise awareness or interest about their situations. Whether its a short form campaign or a full documentary, having the opportunity to tell these stories is why I do what I do.
Along the way I've been lucky enough to travel the world creating films and content for athletes, inspirational people and charities, and that side of what I do still means just as much to me as anything else. These days I also work predominantly with fashion, corporate and automotive clients, creating tailored films and campaigns built around what they actually need, whether that's driving sales, building awareness or finding a fresh way to connect with their audience. Every project is different, but the approach is always the same: get under the skin of the brand, find what makes it worth watching, and make something that works.
